Now that’s a lot of country stats!

I logged on to my WordPress blog dashboard to find that my stats are moving. What caught me eye was that wherever my numbers are going to, they are going with 100% more country stats. Now that’s impressive. 100% more than nothing is, I think, a whole lot of nothing.

(So it was, with some surprise that I found there are indeed country stats with my figures.)


I ate a choc chip cookie today from a vending machine. No one purchases anything from a vending machine and thinks… uhuh… this is going to be good for me. So I wonder why the choc chip cookie manufacturers have decided to label their product ‘28% choc chips’ (as if that was somehow healthy) and even more intriguing: ‘source of fibre.’ My bet is it probably has a bee’s dick worth of fibre in it; just enough to make it a legitimate claim.

Or another personal favourite: ‘50% less salt’. Less than what I ask?


I bought an ecological flea trap recently. It claims to clear the room overnight. The first night, I caught 7 fleas. I then wondered how I was going to test their claim? If I played Barry Manilow for 3 hours straight do you think any remaining fleas would have surrendered from their hideaways and I could prove the flea trap advertising false?


Posted on March 16, 2012, in Uncategorized and tagged , , . Bookmark the permalink. 1 Comment.

  1. “100% more” is such a better marketing technique than “NaN more” or “undefined more” 🙂

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