Chiuaua beats fundraising everytime

I have discovered the sure fire way to get a colleague of mine to read her email. I sent her two emails within the space of 5 minutes. The first had a title like ‘major donor invitation list needed’, the second was called ‘the chiuaua check.’ Guess which one she opened?

Sadly for Mademoiselle [obviously not her real name] both were work related, although at the time the first was more important than the latter.

Perhaps I should start inserting random words in all my work titles. Instead of sending out emails talking data specifications and use cases, I should start calling them data dalmations and unicorn sticks. At least instead of blank faces, I might get slightly bemused ones.

For those who are remotely curious how a ‘chiuaua check’ could be work related – aside from if I was employed by a vet – here’s the answer.

You may have heard the saying, ‘how does a chiuaua go about eating an elephant?’

‘One bite at a time.’

Given the gaps in databases can be the size of an elephant, I decided that all fundraising staff who worked with donors, supporters, stakeholders (insert appropriate word here), had to complete the chiuaua check for every person they met. While it sounds interesting. It’s quite dull. It was a list of four items in the database they had to check – and update – for each person they met.

I have no idea whether this will actually result in a noticeable dent in data quality. I don’t even know if they will do it. However, at least they opened the email!


Posted on November 5, 2011, in Data, Fundraising, Major Donors, Not for Profit. Bookmark the permalink. Leave a comment.

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