After a 4 month search, I have finally acquired myself a trainee data monkey. Now comes the critical question – how to train the monkey?
I’ve started by piling a number of articles and books on his desk! Here are a few that I consider ‘foundation’ pieces. I’d be most interesting in hearing from other fundraisers as to books, articles, blogs etc that you regard as essential!
These would be my top 3 books for getting a good grounding in fundraising. What is your top 3?
The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks.
Since hearing Jeff Brooks speak at the Fundraising and Philanthropy forum in Sydney two years ago, I’ve been a fan.
I love Jeff’s simplicity, his wit and most of all his dislike of brand gurus! I mentioned to a colleague that I had ordered a copy of Jeff’s new book and in response, they said to me that they expected it to be just a summary of what he writes on his Future Fundraising Now blog.
Only half way through the book, I can certainly say there are many familiar themes, yet I’m thoroughly enjoying it and I think it will be a fantastic book for my trainee data monkey.
I first read this book about 6 or 7 years ago and its impact has never left me. My experience of fundraising texts to that point had been of rather vague prose banging on about how to make donors feel important.
This book combined definitive data about why donor loyalty matters with concrete strategies for improving it.
It remains a favourite to this day.
Many people recommend the work of Ken Burnett. He talks about donors as friends. When I first read this I thought it sounded nice but it didn’t actually click with me until I became a donor myself.
I support the Cat Protection Society at Enmore ever since I adopted my two tortoise shells from them in 2009. I subscribe to their facebook page and actually look forward to their facebook status updates telling my who has been adopted. I was asked to write an article for their recent book, Feline Friends, about my girls’ fascination with walking through my paintings while they are still wet. To my delight, it didn’t end up on the editor’s cutting room floor. When I approached them for an advance copy for my grandmother’s 90th birthday, they happily obliged.
I am a donor yet I feel like a friend.
Of all the areas of fundraising, I find major gifts one of the hardest to find quality reference material. I’ve directed my new colleague to a most entertaining and informative series of blog posts by Jeff Schreifels from Passionate Giving.
If you haven’t seen 10 Reasons Why Most Major Gift Programs Suck, I strongly recommend it.
Last but not least, is an interesting 2 part blog post on what makes a great database manager by Ivan Wainewright. I have to admit to reading this post with some trepidation as I am a database manager with no formal training in the area. I like the article because personally it pointed out some strengths I’d overlooked and highlighted areas where I can improve my skills.
I’d be really interested to hear from you – what books or articles would you add to this list?